Its rare when I get a new release, let alone when am granted a review copy of a game. Some developers, publishers, distributors and marketeers have hoops to jump through. Others are just happy to give you a game. Reviews of new games get far more traffic than reviews of old games. Everyone knows about them for the most part. Even then, the longer a game is out, the more reviews are out there.
A few occasions I have reviewed a game within its first few days of being out and that’s when I get to see the magic happen. There’s a trickle of traffic that starts with the developers finding the review. Several developers, publishers, distributors and marketeers want to see the review as soon as its up, but others find it before I have the chance since I have WordPress set to publish a review at peak hours of morning traffic. This peak is when the Americans are getting to work and the Europeans are at home or about to leave work.
WordPress lets me monitor or stalk the traffic. First from email programs. One developer sends it to another. Someone gets email, clicks a link and visits the site. Then come the Twitter notifications as a new review gets tweeted about and traffic somewhat flows from there. I still maintain Facebook brings in far more traffic than Twitter ever does. There are so many bots that retweet things with specific hashtags, but no one actually looks at the review from Twitter unless its a new release. I may gain and lose five twitter followers in a day, but according to Twitter these retweeting bots get my automatic review announcements seen by a few thousand people.
Its interesting one developer tweeted about a glowing review, then pulled the tweet down. Its a shame considering how good the review was for the game. It garnered a lot of views for me and well that’s the bonus of giving a good review. See if you give good reviews people that have a stake in the game share it. By no means is that a factor when I review something. Then there are negative reviews that become a parody and more of a comedic speech where the only material is the game itself. People with no stake in a game love to share those types of reviews.
Meanwhile, on Steam, that’s where the same review seems to get the most down votes in the first few days. At first I felt its people that just dislike the review, I’ve started to look at all the other Steam reviews. Youtube videos or quick paragraphs that link you to a different website. It makes me feel like being number one gives you a target and if they want to be at that top spot to get whatever traffic Steam can ever garner, you better tear down whomever is first place. Its only a thought of course with only circumstantial evidence to back it up. Over time the up votes just grow. I have my own fans on Steam that for whatever reason befriend me just to read all of my long reviews..
The boost it traffic never maintains itself since I am providing a series of reviews on an intentionally generic website. Its a definite bump from what it is under normal circumstances of shoveling out reviews with little flavor.