In my original Twitterfail article, I was maintaining a steady and laughable six followers that would constantly rotate out every five days. Now its a month or so later and my Twitter has been getting traction lately. People are sticking around for longer than four or five days. It still seems like people still drop off each time I Tweet something new. Well today I figured out why and that’s because there are programs that automatically add people and if they don’t follow you back within X amount of days, they unfollow you. Pretty sweet having an automated system like that.
The only question is why I even need Twitter followers when specific hashtags get more views than I’ll ever have followers. It defeats the point almost when people have so many that they follow, everything gets lost in the shuffle anyway. People are on Twitter to receive news and updates, or as I like to call it spam.
A lot of these followers end up writing messages thanking me for adding them on Twitter and I should check out their Youtube videos. It all goes back to Youtube, because that’s where the money is made and that’s why people use Twitter to spam, so they can make that currency.
I’ve noticed that including images with tweets helps a lot to get exposure and clicks. The only problem is when I click to tweet about something from WordPress, it will never include the image. WordPress will automatically tweet your articles if you want and I’ve learned to just do it manually by going to WordPress, clicking tweet, copying and pasting the text in the tweet without sending it and then using Twitter to send it with a nifty hashtag and an image. Its astounding how many more clicks I get. Perhaps people just love to look at things, or maybe the image is big so you’ll stand out.
There’s just one thing though; Twitter’s stats are inaccurate compared to WordPress. I’m sure there’s some sort of lag in the details between the two sites, but even days later, Twitter analytic shows far better click throughs than WordPress acknowledges. Let’s say Twitter reports that ten people followed the link, WordPress shows that only four people made it here. Perhaps they’re getting lost or one of the two is inaccurate, but WordPress doesn’t seem like a place that needs to beat its chest and boast about stats. In fact visits to your own WordPress aren’t counted and I’m thankful for that!
I’m also uncertain how Twitter gets its organic impressions. I average around 900 impressions a day, but my specific tweet impressions are always half of that. Its an odd disconnect. I can even dig through and calculate exactly how many impressions I had in that day and its still half of what it says I have.
I’ve also determined the smaller the developer, the more click throughs I get via Twitter and Facebook. As I’ve probably mentioned several times, there are developers and publishers with 100,000 followers that still don’t manage to give me any traffic. Yet developers with six followers still manage to get twenty plus individuals looking at the reviews or Youtube videos. Maybe its just friends and family looking. While I probably shouldn’t harp on it, I don’t get even glowing reviews retweeted from larger publishers and developers, which is odd, because they’ve given me a copy of the game to review. I’m just a person that reviews games and with an awful name like gamesiplay its hardly a reputable source.
On the plus side, I should mention that a few developers have given copies of their game through Twitter. Others have left me messages here on WordPress.
When I look at WordPress stats, Facebook gives me far more traffic than Twitter. Of course I still maintain Twitter is just there to spam people, while Facebook is full of actual humans and not hype machines. Facebook is full of people that care about the developers such as friends and family. My reviews get mentioned so few times on Facebook, yet the click throughs almost match those of Twitter.
I should mention that I get traffic from some extremely strange places. Whenever a developer posts a link to the review on their website, I’m sure to get visitors, especially on forums. The forums seem to really drive traffic in more than Facebook, the developer’s website and especially Twitter. A few niche forums like SHMUP or strategy forums have linked my reviews and everything will spike for a brief little while and continue to trickle in. It could be these forums are gamers looking for games in the forum’s genre and these are fans that actively want to buy these games in the genres. So that’s a big hint to developers, put reviews in forums. More than my reviews of course, everyone’s. These forums care about your game and your genre.
In conclusion, as popular as Twitter is, it doesn’t feel like a place I can gain an audience without help from developers. If its a review for a game that isn’t indie, it better be 20 years old, or it’ll never get any traffic. Reviewing anything is easy; getting famous is the tricky part.